Prime Movers’ Forum set in ZamPen

Posted on Wednesday, December 28th, 2011 and is filed under Politics. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

PAGADIAN CITY, Philippines/29 December 2011 by YT Avellaneda–Two Information Officers’ fora were recently conducted by the Department of Agriculture-Regional Agriculture and Fisheries Information Division (DA-RAFID) in the Zamboanga Peninsula region specifically in Zamboanga del Norte and Zamboanga Sibugay provinces.

Guests and participants of the Prime Movers' Forum in Zamboanga del Norte. MELBA WEE

Dubbed as the “Prime Movers’ Forum: Advocating and mobilizing information officers towards food sufficiency,” the activity aimed to update participants with the Agri-Pinoy Programs on Rice, Corn, High Value Crops Development Program (HVCDP), Livestock  and Special Projects.  It was also designed to discuss the roles of information officers; various communication approaches, challenges, and harmonization of efforts  in promoting agricultural plans, programs and projects.  Further, it was meant to enhance advocates’ knowledge  on social mobilization process which starts with advocacy along with IEC, as well as refresh advocates’ knowledge in formulating  operational plans.  Finally, the for a provided the opportunity to organize a network of agricultural information officers deemed passionate in the pursuit of food sufficiency.

Guests and participants of the Prime Movers' Forum in Zamboanga Sibugay. DA

To speed-up the dissemination of DA’s programs, a network of provincial and municipal information officers was seen as a need to ensure that agricultural plans, programs and projects of the national government harmonize with their efforts in agricultural information.

Capability-building followed after establishing a network with the LGUs. Topics discussed were: Updates on Advocacy and IEC Process and Strategies; The Role of Information Officers, Issues and Concerns and Networking; Social Mobilization and Communication Convergence; Production and Design of Advocacy and IEC Materials and Planning and Designing of Advocacy and IEC Campaigns.

These were shared by Noel Provido, a multi-awarded writer and  chief of the Information, Advocacy, Communications and Education (InfoACE)  Unit under the Program Support Office (PSO) of the  DA’s Mindanao  Rural Development Program,(DA-MRDP),  Sherwin Manual, Information and Advocacy Specialist, also from DA-MRDP and Maria Melba Wee, Chief  of DA-RAFID.

RED Eduardo B. Holoyohoy said, “We assure our  support to the LGUs and encouraged for harmonious teamwork between the region and the LGUs. “

Dr. Aida Carino, Regional Technical Director for Planning,Policy and Research is hopeful that the pool of Information Officers regionwide would motivate the farmers and fisherfolk to be proud of their career as the nation’s provider of food.   She said, “We should look at agriculture as an enterprise and that there is money in agriculture, thus the farmers and fisherfolk can stand tall and proudly say, ‘I am a farmer.’”  She added “first, we have to develop and sustain agriculture before we shift to industrialization.  Our strength is in agriculture.  The farmers and fisherfolk can be profitable businessmen and you are the best group to disseminate this message.”

The Prime Movers Forum for Zambonga del Sur participants  is scheduled in the last week of January next year at the Hotel Guillermo, Pagadian City. (YT Avellaneda, DA9)

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